How to Start a Small Online Business Selling Hair Accessories & Jewelry

Starting your own online business can feel overwhelming, but with the right plan and passion, it can also be incredibly rewarding. Hair accessories, jewelry, and small fashion items are some of the most popular and profitable products to sell online. They’re lightweight, versatile, and always in demand—making them the perfect niche for new entrepreneurs.

1. Find Your Niche

The accessory market is broad, so the first step is finding your focus. Do you want to sell handmade items like polymer clay earrings or resin jewelry? Or do you want to curate trendy products, like headbands, snap clips, or seasonal accessories? A clear niche helps set your shop apart from the competition.

💡 Example: SarahB Bowtique specializes in a mix of handmade and curated accessories that work for all ages, from playful bow clips to elegant earrings.

2. Make Your Business Legal in Your State

Before you launch, it’s important to set up your business legally. Every state has different requirements, but most small businesses need to: I used Legal Zoom to help me with this process!

• Register your business name.

• Choose a business structure (LLC, sole proprietorship, etc.).

• Apply for a sales tax permit if required in your state.

• Obtain any local licenses for selling products.

Taking these steps ensures you can collect sales tax properly, protect your business financially, and look more professional to customers.

3. Set Up Your Online Shop

There are many platforms where you can start your shop quickly—Shopify, Etsy, or even your own website. The key is to choose a platform that’s easy to manage and gives you room to grow. Make sure your product photos are clear, professional, and showcase your items styled in real-life looks.

4. Build Your Brand

Branding is what makes your shop memorable. Choose colors, fonts, and packaging that reflect your style and attract your target customers. Consistency builds trust. Whether it’s a playful vibe for kids’ bows or a chic aesthetic for jewelry, your branding should tell your story.

5. Market Your Business

Social media is your best friend for growing an accessory brand. Pinterest, Instagram, and TikTok are especially effective for visual products like jewelry and hair accessories. Share photos, styling tips, and seasonal gift ideas to connect with your audience. Blogging also helps with SEO so customers can discover your products when searching online.

6. Start Small, Scale Big

You don’t need thousands of products to launch. Start with a handful of well-photographed items and expand as your business grows. Focus on creating a great customer experience with quality products and fast, friendly service.

Why Accessories & Jewelry Are a Great Online Business

• Low shipping costs

• Always trending with new styles

• Perfect for gifting

• Appeals to multiple age groups

Final Thoughts

Starting an online accessory and jewelry business is achievable with passion, creativity, and a solid plan. Whether you dream of designing handmade earrings or curating trendy headbands, now is the perfect time to turn your ideas into reality.

✨ If you’re looking for inspiration, check out SarahB Bowtique LLC—a growing small business that combines hair accessories and jewelry designed to make every outfit shine.